I’m very excited and proud  to announce the launching of our new partner and “sister” site – WP Subs!

WP Subs

WP Subs was created in response to the need for an affordable “out of the box” small business website and marketing package.

Our small business Subscription Packages include:

  • A premium, Responsive, WordPress WebsiteWP Subs Logo
  • High speed, secure hosting from WP Engine
  • Basic On-Page SEO from Echelon SEO
  • Basic Local Search Optimization from Echelon SEO
  • 24/7 access to an SEO and Analytics dashboard
  • Limited monthly website support and management
  • A free website redesign every 3 years
  • No long-term contracts
  • Fanatical Customer Service

What Makes WP Subs Different?

Unlike the traditional web design and marketing model, we work long-term with our clients, tying their customer satisfaction and long-term success to our success.

Affiliate Program

WP Subs is currently setting up an affiliate program. Our goal is to partner with other marketing, web design, and SEO companies. Please let us know if you’d like to be notified once it is ready.



MergeMany business owners, myself included, created a Google+ Business/Brand page, worked to brand it, develop connections, and publish content from it, only to discover that Google had auto-generated a Google+ Local Page – and a lot of confusion – from our”local” data.

If, through optimism, indecision, or sheer stubbornness (I believe it was a little of all 3 in my case) you’re still managing your original G+ Business Page, Google has finally presented a solution.

Yesterday (June 3, 2014), Google announced a way for a businesses to transfer their “local” information from a verified Local Page to an existing Business Page.

To Connect Your G+ Business Page to Your Google Maps Listing

1. Log into Google+, select “Pages” from the sidebar navigation, and click “Manage this Page” on the Local Page.

G+ Local Page

G+ Local Page (Maps)

G+ Business Page

G+ Business/Brand Page









2. Hover over “Dashboard” on the top left-hand side of the page, then scroll down to “Settings”.

3. Scroll down until you see the “Profile” heading, and click the “Connect a different page” box.

Connect to different page4. Choose the Business Page you want to connect.

Select page

5. Click “Confirm”

Your updated Business Page should now display your local verification badge, all reviews, followers, posts, and managers from your Local Page (reviews may take a few hours to populate).

Your former Local Page will be renamed “Backup of (Page)” and will remain visible on Google+.

Multiple Locations

Unfortunately, at this time you can only connect each Business Page to one Local Page. If you business has multiple locations, you either have to consider creating a Business Page for each, or only connect the one page for now and wait for more changes (I think that Google will eventually make this addition).

Thanks for reading. As always, you comments and questions are welcomed and appreciated.

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Social Signals are NOT an SEO Ranking Factor

May 15, 2014

Straight to the point – spoiler alert – social media signals (likes, shares, +1s) – are not direct SEO ranking signals. Have you read otherwise? Yeah – me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor. There’s definitely confusion surrounding this issue, even within [...]

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What is Content Marketing?

April 30, 2014

Undeniably, the internet has changed the way we do business – new marketing methods spawn or promote new terminology almost daily. As a result of Google’s Panda and Penguin updates the past couple of years, “content marketing” has entered the everyday lexicon of marketers and business owners. What is Content Marketing? Content marketing can take [...]

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Review of “Spin Sucks: Communication and Reputation Management in the Digital Age”

March 29, 2014

This is a review of “Spin Sucks”, the just released (officially March 29th) book by Gini Dietrich, founder and CEO of Arment Dietrich, well known speaker, and author/host of the SpinSucks blog. Although I’m in no way affiliated with this book, I did volunteer, and was accepted, to be a “brand ambassador” for it. My [...]

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Advisor Practice Management Telesummit

March 12, 2014

Practice Management is an area that is often overlooked at major conferences, training programs, or business schools, where the focus is usually on the services you provide your clients. However, the reality is that financial planning may be only a small portion of what you do in your day-to-day life as an independent FA. To [...]

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Attention Subscribers: New Blog RSS Feed

March 3, 2014

I am in the process of changing my blog’s RSS feed to Feedblitz. If you currently subscribe and would like to continue receiving new posts via RSS, OR through email, please change your feed to: https://feeds.feedblitz.com/echelonseo OR, Visit my blog later today and re-subscribe. Thanks for reading! I apologize for any inconvenience this transition may [...]

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Monthly Marketing Paceline (Round Up): February, 2014

March 2, 2014

Welcome to the first edition of the “Monthly Marketing Paceline” – my turn to pull those articles and writers that I found to be especially helpful, insightful, or interesting this past month. This first edition will actually reach back as far as September, when I first thought about doing a monthly “round-up” style article. Featured [...]

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