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Google Drops Authorship

by Brent Carnduff

“. . . we’ve made the difficult decision to stop showing authorship in search results.”

~ John Mueller, Google, August 28, 2014

the end (of authorship)

Photo by peddhapati – flickr CC

If you’ve had “set up Authorship” on your to-do list (you’re apparently not alone), you can cross it off. Yesterday, in a G+ post, Google’s John Mueller announced the end of Google Authorship markup.

First introduced in June of 2011, Authorship was designed to connect authors to their content with the goal of identifying industry authorities, and eventually influencing search rankings.

According to a detailed article on Search Engine Land, It’s Over: The Rise & Fall of Google Authorship for Search Results, Mueller gave two reasons for the failure of Authorship:

  1. Low Adoption Rates: Many authors and webmasters either didn’t bother setting it up, or set it up incorrectly when they did.
  2. Low Value to Searchers: the addition of author markup in the search rankings didn’t significantly affect searcher click through rates – apparently searchers saw little additional value in the listing that displayed authorship.

In his announcement, Mueller did say that searchers will continue to see G+ posts from people in their circles when the post is relevant to the search query.

Is this the end of authorship? Probably not. The idea of Google identifying area authorities, and using that as a search signal is too intuitive. I would expect to see another iteration on authorship from Google at some point in the future. For now . . .

“Going forward, we’re strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.”

~ John Mueller, Google, August 28, 2014

 

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Pigeon Droppings: Keeping Up with Local Search

August 19, 2014

Late last month, Google announced an update to the Local Search algorithm – unofficially dubbed the ‘Pigeon’ update – that significantly impacted Local Search results and optimization strategies. However disruptive the changes were to some industries, what has become apparent during the past month is that more changes to Local Search are likely on the [...]

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Real Estate Listings Removed From Google Local Search Results

August 7, 2014

Google’s recent Update to the Local search algorithm, unofficially known as Pigeon, has dramatically affected local search results – adding new local categories, reshuffling existing rankings, and removing some categories altogether. Perhaps one of the most surprising and hardest hit industries has been real estate. Seemingly a natural fit for “local” search, the real estate [...]

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Google Updates Local Search Algorithm (Pigeon Update)

July 28, 2014

Google’s recent update – unofficially labeled the “Pigeon” update – is impacting the local search listings associated with Google Maps (the 7-pack). Although not a lot is known about the update yet, Google did say that it ties local results more closely to Google’s regular web ranking signals, and provides them better accuracy over distance [...]

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Google Adds SEO, Web Design and Marketing to Local Search Results

July 26, 2014

We’re back!!! More than 5 years after being removed from the Google Map listings – SEO’s, web designers, and marketing firms are once again appearing in Google’s Local search results! If you’ve been ignoring your own “Local” search optimization, it’s time to make it a priority! 1. Verify your business on Google My Business, Bing [...]

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Subscription Website & Marketing Packages – WP Subs

July 10, 2014

I’m very excited and proud  to announce the launching of our new partner and “sister” site – WP Subs! WP Subs was created in response to the need for an affordable “out of the box” small business website and marketing package. Our small business Subscription Packages include: A premium, Responsive, WordPress Website High speed, secure [...]

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Finally! Connect your G+ Business Page to your Google Maps Local Listing

June 4, 2014

Many business owners, myself included, created a Google+ Business/Brand page, worked to brand it, develop connections, and publish content from it, only to discover that Google had auto-generated a Google+ Local Page – and a lot of confusion – from our”local” data. If, through optimism, indecision, or sheer stubbornness (I believe it was a little [...]

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